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ClearLake Blog

September 20, 2009

Upholstery: The “cushier” side of ClearLake

Our marketing maven Sue has been bugging me to write more about our upholstery. She says people don’t realize that we also sell upholstered furniture that reflects the same quality of our custom-crafted hardwood pieces.

Maybe I spend so much time in the workshop beneath our showroom that I don’t see these pieces coming and going so quickly. I know the upholstered furniture is wonderful, even though I’m not usually permitted to sit in it because of my sawdust-covered pants.

Since Sue is also a customer, I suggested that she should stop nagging me and use that energy to write about our collection of Smith Brothers Upholstery furniture herself so I could get back to the workshop, So, here is what she gave me:

Our family purchased a new recliner from ClearLake Furniture for my 85 year-old father for Christmas. He was thrilled to get a replacement for the tired, old chair in which he has been spending his days, where he eats, watches (and yells at) the television, and snuggles his beloved poodle.  I think my mother was even happier to see that old chair go to a local charity. But let me tell you about the process of getting this chair, because I think THIS is what truly distinguishes ClearLake Furniture from its competitors:

  • Hannah took the time to help me choose the chair and showed me the exceptional construction of both the frame and the cushions. Then she guided me through the fabric choice, wisely helping me pull out swatches that reflected the wall colors and other pieces in the living room so we could find the fabric that would work the best. She was fantastic!
  • Once I ordered the chair, Barbara stayed in touch and let me know when it arrived at the shop — a week earlier than expected! She went to great pains to coordinate the shipping with me.
  • The delivery men showed up right on time. That, in itself, is a phenomenon in these days of “we’ll be there between noon and whenever.” They were very careful with the chair and extremely friendly, even after the long day they had already endured.

ClearLake Furniture is not just a furniture maker. You are a team of highly talented professionals who make the experience more memorable!

Here’s one more compliment for you. Both my sister and sister-in-law said the recliner was so beautiful that they would want it in THEIR homes — and if you knew how picky both of these women are, you’d know this is the highest compliment!

So, when re you going to start telling the world about your wonderful upholstered furniture???

Thanks, Sue, I think you just did!

July 29, 2009

My promise to our customers

The economy has grasped businesses in a stranglehold that is choking the life and breath out of our sense of security. Every day, the news headlines have a depressing array of more announcements of layoffs and business closures. We’ve seen starving businesses respond with drastic reductions, slashing their profits in order to keep their doors open a little bit longer.

I don’t think the answer is to do business more cheaply. We should be doing it better. We are all working as hard as we can, so perhaps we just need to work smarter.

What does that mean? Well, we need to focus on doing our jobs without distractions or shortcuts, to forge ahead with innovations that will continue to improve our products and services, and keep our eyes on our number one priority: you, the customer.

I believe the best thing we can do for our customers is to look at what you need for your home or office, and to then provide you with the quality that lasts a lifetime. The way I see ClearLake Furniture it is our job to:

  • Live up to your standards of excellence — and then exceed them with furniture that is crafted to your liking and built with only the best materials, by highly skilled artisans.
  • Continue to create new designs for fine hardwood furniture that meets your need for function and your desire for style.
  • Help you to customize your furniture with your choice of materials, sizes, and details so that you get exactly what you want.
  • Communicate with you throughout the process of crafting your furniture so that you know how it’s progressing and when it will be delivered to you.
  • Coordinate delivery that is convenient for you!
  • Back up everything we build with the guarantee of your 100% satisfaction.
  • Be your resource for solutions about your furniture, its maintenance, your decorating challenges, and other needs we can meet.
  • Respect your concerns, welcome your inquiries and address your requests promptly, courteously, and professionally at all times.

If you ever feel we have not lived up to any of these responsibilities, please email me at brent@clearlakefurniture.com. And if we’ve done a good job for you, feel free to let me know that, too!

   
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